Best practices 3 min· 12 July 2026
Pick your niche for a sharper AI
Closer AI knows 36 industry niches. Choosing the right one makes suggestions more relevant — tailored objections, vocabulary and legal framing.
A great closer speaks their market's language. So does Closer AI: by choosing your niche, the AI adapts its typical objections, vocabulary and regulatory vigilance.
Why it changes everything
- The detected objections are the ones from YOUR sector.
- The suggested vocabulary sounds right (not generic).
- In regulated sectors (insurance, wealth, real estate…), the AI references the right legal framework and avoids forbidden promises.
How to do it
On the call screen, open the niche selector and pick the one that best fits your offer. The expertise sheet (key objections, questions to ask, value levers) appears to help you prepare.
If in doubt, pick the closest niche: the AI stays useful, and you'll refine over your calls.